Shrug Capital
VC · San Francisco · United States
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Profile
Shrug Capital is a venture capital firm based in San Francisco, California, founded in 2018 by Niv Dror and Moshe Hogeg. The firm is known for its unique approach to early-stage investments, leveraging a strong network to provide critical support to its portfolio companies. With a team of four professionals, Shrug Capital stands out for its creative and founder-first approach, making it a preferred partner for many in the venture capital space. The firm primarily invests in consumer-focused startups, with a particular interest in sectors such as SaaS, fintech, Web3/crypto, and AI. Shrug Capital typically invests in pre-seed, seed, and Series A rounds, with check sizes ranging from $100K to $3M. The firm focuses on investments within the United States and has a portfolio that includes notable companies like Public, Genies, and Varda Space Industries. Notable investments by Shrug Capital include companies such as Khloud - a food products company, Olympix - a network management software provider, and Artemis - a business/productivity software company. The firm has co-invested with prominent partners like Founders Fund and Breyer Capital, further solidifying its reputation as a key player in the venture capital ecosystem.
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